Creating Legally Sound Policies for Corporate and Personal Social Media Use

Duration: 90 minutes

Every company, regardless of size, market or industry, must have social media policies that address two separate, but equally vital, issues:

  1. The company’s presence on social media
  2. Employee’s personal use of social media where it overlaps with company interests

This webinar will tackle how to write, implement and legally enforce these two policies. (more details below)


WHY ATTEND

Social media is a double-threat for employers. You need a policy for each threat.

This webinar will give attendees a blueprint for writing the two must-have types of social media policies:

  1. A robust, well-designed corporate social media policy that helps prevent well-intentioned, but insensitive, corporate posts that attract bad press. 
  2. A legally-sound, carefully worded employee usage social media policy that gives employees the guidance they need to avoid social media mistakes that can damage the company’s reputation.

Writing a social media usage policy requires an extra level of sensitivity to legal issues. The National Labor Relations Board has made it clear that policies restricting certain kinds of social media posts are illegal. (And yes, this applies to almost EVERY private employer, not just those that have existing unions.)

    LEARNING OBJECTIVES

    In this webinar, attorney and employment law expert Anniken Davenport will explain: 

    • How to craft a corporate social media policy that allows employees to use the latest technology for the company’s benefit without giving up control over the message
    • How to craft a social media usage policy that follows privacy laws and NLRB guidelines, but also legally limits company-bashing online
    • Why appointing an internal social media manager can solve many tricky corporate social media presence issues
    • Crisis control—why it’s important to have a plan in place for reputation management if something does go wrong, and when you should call in external experts
    • How several recent headline-making social media mistakes could have been prevented 
    • Why you must have a plan to deal with employees who use social media to harass, bully or abuse coworkers or customers 
    • Why you should think twice before adopting a BYOD (Bring your own device) to work policy

        ABOUT THE SPEAKER

        Anniken Davenport has taught business law and HR management at Penn State University and directed the Legal Studies Program at Wilson College. She has represented the Commonwealth of Pennsylvania in discrimination and employment law cases and school districts in labor negotiations. Anniken holds an MA in writing from Johns Hopkins and a JD from Penn State.

        Certification

        This program has been approved for 1.5 recertification credit hour(s) through the HR Certification Institute (HRCI) & Society for Human Resource Management (SHRM).

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        Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

        Event Package

        Event Value Pack

        Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

        What You Get With Each Option close

        Live Recording

        Live Only

        Participation in the live upcoming webinar

        Recording

        Recording Only

        Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

        Live and Recording

        Live + Recording

        Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

        Event Package

        Event Value Pack

        Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

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