Customer Loyalty: Building Relationships your Competitors Can’t Steal

Duration: 60 minutes

Your best customers are loyal to a fault, right? They wouldn’t even listen to a competitor’s pitch. They love you. There’s no way they’ll ever leave you.

If you believe that, it’s time to pull your head out of the sand.

Your best customers may love you, but they’re looking out for their interests first, not yours – and your top competitors are working overtime to win their business.




The key to protecting your best customers: Don’t view them as “accounts” – because accounts are easy to steal. Instead, build and fortify “relationships” with existing clients. Your rivals can’t steal a relationship.

The bottom line question every salesperson needs to answer is, “Do I really have a strong relationship with my top customers? Am I perceived as a peddler or a partner?” 


LEARNING OBJECTIVES

Join us for this 60-minute webinar, where selling expert Chris Lytle will explain to sales rookies, veterans and managers: 

  • How to analyze your current relationships with customers and take them to the next level
  • 3 “stories” to tell your customers that will build deeper relationships and secure loyalty
  • Why your biggest competitor isn’t always who you think it is
  • The #1 mistake salespeople make with customer relationships and how avoiding it will immediately differentiate you from the competition.

                ABOUT THE SPEAKER

                Chris Lytle is a recognized expert in the sales development field. He’s the author of the best-seller “The Accidental Salesperson.” Chicago Tribune Media rated Chris’s book one of the Top 10 Career Books as soon as it hit the shelves. “The Accidental Sales Manager” was released in May of 2011. His lively, interactive keynote speeches and seminar presentations cover all facets of the sales process, including framing the issues for your prospect, selling the concept before the product, controlling the focus of the meeting and more. His mantra is “ People buy the way you sell, before they buy what you sell.”

                What You Get With Each Option

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                Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

                Event Package

                Event Value Pack

                Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

                What You Get With Each Option close

                Live Recording

                Live Only

                Participation in the live upcoming webinar

                Recording

                Recording Only

                Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

                Live and Recording

                Live + Recording

                Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

                Event Package

                Event Value Pack

                Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

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