Financial Forecasting: How to Improve Projections by Reversing your Approach

Duration: 90 minutes

A reliable forecast is the ultimate tool for enhancing the influence and credibility of the CFO’s office. It’s a surprisingly effective way to transform your finance department from a cost center into a strategic business asset—revealing valuable data that other executives and departments can act on.


But you know all too well that accurate forecasting is challenging. It’s a problem every CFO and Controller faces: You’re responsible for delivering reliable forecasts, but those forecasts are based on data from other departments. Data from people who give you inaccurate or incomplete information.

There’s a solution: Stop what you’re doing. Drop the department estimates and walk away. Instead of pulling teeth trying to get numbers from department heads, you’ll learn a more insightful approach to forecasting. You’ll discover how to uncover and measure “key drivers” in your business to build a model for forecasting income statements, balance sheets and cash flows—and deliver real, actionable forecasts.

And once your new forecasting system is set up, you’ll be able to keep it rolling. This webinar will have a specific focus on the importance of rolling, rather than static, forecasts. And we’ll show you how to do it quickly and efficiently.

LEARNING OBJECTIVES

Participants will:

  • Understand why traditional bottom-up forecasting is broken
  • Design a new forecast model that relies solely on their own data - not estimates from managers around the company
  • Be able to identify the key drivers in their business and build forecasts around them
  • Make more realistic sales forecasts—often the #1 roadblock to accuracy—without relying on sales managers who promise you that every deal in the pipeline will close
  • Implement a rolling forecast process, where actionable data is updated every month, not every year or every quarter
  • USE their projections. The webinar will include dozens of ideas on selling the usefulness of your new forecasts to senior managers around the company

ABOUT THE SPEAKER

Philip Campbell is a CPA, outsource CFO consultant and author of the book Never Run Out of Cash: The 10 Cash Flow Rules You Can’t Afford to Ignore and the soon to be released book Financial Forecasting for Serious-Minded Entrepreneurs (and CFOs). His 30 year career began in public accounting where he worked in a local CPA firm in Beaumont, Texas as well as an international accounting firm in Houston, TX. For the last 25 years, Philip has served as a financial officer in a number of growing companies with revenues ranging from $5 million to over $1 billion.

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Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

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Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

Event Package

Event Value Pack

Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

What You Get With Each Option close

Live Recording

Live Only

Participation in the live upcoming webinar

Recording

Recording Only

Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

Live and Recording

Live + Recording

Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

Event Package

Event Value Pack

Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

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