If you sell a product like home security systems or insurance, fear of loss is obviously a powerful incentive to buy. What’s less obvious is that the fear of losing something -- termed “loss aversion” by psychologists – can play a key role in just about any sale.
In this Quick Take, you will learn the powerful conclusion of a study on loss aversion, the dramatic differences in the ways that people calculate potential benefit versus potential loss and how to add power to your value proposition by reframing it around loss aversion.
This "Quick Take" training module is:
Short – just about 5 minutes long – so even your most impatient managers will watch it
Focused - It delivers a single “aha” that will change behavior
Perfect for both team and individual training sessions.
This training kit includes:
100% Money Back Guarantee of Satisfaction: If you're not happy with this program, for any reason, simply return it for a full refund. No questions asked.