Attracting Top Talent Using Traditional and New Social Media Tools

Duration: 60 minutes

Some HR professionals still refuse to use social media for recruiting. Others know they should, but don’t know how. Here’s the problem: Even if you’re not looking for candidates on Facebook, Twitter, LinkedIn and YouTube, they are looking for YOU there!

If a highly qualified candidate learns about an opening at your organization, one of the first things they will do is review your social media presence. And not just information meant for consumers of your goods or services. More info below


Candidates are looking for information about what it’s like to work at your company, connections they have to current employees, reviews from former employees, etc.

If they find nothing, at best they assume your company is arcane and lacking modern practices. At worst they think you’re trying to hide something. Either way, you lose out on meeting a great candidate.

If you’re serious about finding the best talent and you’re not up to speed on best practices for recruiting on social media, this course is a must. We’ve asked one of our top-rated speakers, Valerie Grubb, to help you navigate the complex world of social media and show you how traditional recruiting methods are being used in nontraditional ways in social networking sites, virtual job fairs and contextual ad placement.

LEARNING OBJECTIVES

You will learn: 

  • How traditional job search engines like Indeed.com and Careerbuilder.com are continually evolving to stay current and help jobseekers and employers connect
  • How to build a “recruitment brand” on social media
  • How to use blogs and podcasts to attract attention from the most qualified candidates
  • Examples of how cutting-edge companies have found job candidates by using Facebook, Twitter,
  • LinkedIn and YouTube.
  • What other options exist beyond the Big 4 social networking sites and what’s next on the horizon.

ABOUT THE SPEAKER

Valerie Grubb is a senior Operations and Human Capital executive, adept at managing major corporate initiatives in high-growth, complex work environments. Most recently, Valerie stepped away from key roles within major corporations to found her own company, Val Grubb & Associates, Ltd., in response to the increasing demand for her expertise, on a consulting basis, in Operations Management and Training that supports talent/leadership development for corporations and trade associations. Previously, Valerie served as the Vice President of Strategic Operations & Initiatives at NBC Universal. In this capacity, she oversaw business development opportunities within the Media Distribution Services group, including the sale of several NBC properties. In addition, Valerie spearheaded quality initiatives in preparation for the 2008 Olympics in Beijing, China.

CERTIFICATION

This program has been approved for 1.5 recertification credit hour(s) through the HR Certification Institute (HRCI) & Society for Human Resource Management (SHRM).

What You Get With Each Option

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Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

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Live + Recording

Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

Event Package

Event Value Pack

Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

What You Get With Each Option close

Live Recording

Live Only

Participation in the live upcoming webinar

Recording

Recording Only

Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

Live and Recording

Live + Recording

Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

Event Package

Event Value Pack

Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

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