Why Coaching is Replacing Formal Training and How to Do It Right

Duration: 60 minutes

True coaching asks the right questions to gauge understanding, desire, commitment and willingness to adopt the new skill. It guides someone through the process of learning in a way that feels self-directed to the learner. And in the end, self-directed improvements are stronger and last longer.

In this webinar, professional business coach Steve Smith will demonstrate the lasting benefits of coaching for dealing with change and developing employee performance.


“Coaching” is getting a lot of attention these days. But is it just a flashy catch phrase or are companies really making a meaningful change in the way they teach employees?

Recent research suggests it’s the latter--- more and more companies are limiting, or in some cases abandoning all together, formal training in favor of coaching. Why? Training informs, coaching helps put new behaviors and skills into practice.

And it’s working. Studies show that companies who effectively coach, rather than train, have employees with higher job satisfaction and lower turn-over. Employees who are coached have faster time-to-proficiency rates for new skills and processes. When struggling to meet expectations, employees who are coached achieve a more dramatic and measurable turn-around than those who were merely sent for more training.

But coaching is not instinctual. It requires a keen understanding of how to guide pupils through the 4 phases of learning. Most trainer’s gut instinct is to show someone how to do something, demonstrate how to do it, and then send the learner off to do it on their own. True coaching asks the right questions to gauge understanding, desire, commitment and willingness to adopt the new skill. It guides someone through the process of learning in a way that feels self-directed to the learner. And in the end, self-directed improvements are stronger and last longer.

In this webinar, professional business coach Steve Smith will demonstrate the lasting benefits of coaching for dealing with change and developing employee performance.

LEARNING OBJECTIVES

This webinar will cover:

  • Why Coaching is Replacing Formal Training, including
    • Differences between training and coaching and why confusing the two causes problems
    • How to use coaching as a performance development tool
    • Which workplace changes are (and are not) best suited for coaching 
    • How coaching can stabilize employee turnover and improve teamwork
  • And How to Do it Right, including
    • Who is best suited for coaching and being coached
    • What expectations to set with employees who receive coaching
    • The 4 phases of learning and how coaching guides each one
    • A blueprint for running an effective coaching session

    ABOUT THE SPEAKER

    Steve Smith is President and Founder of GrowthSource Coaching headquartered in Lake Forest, CA. He is an accomplished sales, marketing and management professional who brings 30 years of business building experience to every client relationship.

    Steve left behind an impressive career in the consumer products industry with such well known companies as General Mills, Lysol Brands and Carter Wallace to start his own business coaching company. He specializes in leadership development, marketing strategies, management techniques and developing winning business mindsets with his clients.

    Steve shares his business building techniques with professional audiences which he bases on the insights he has gained from his industry experience and the 300+ companies he has helped worldwide. He hosts an internationally recognized weekly internet radio show, ‘Small Biz Big Shots’ and is an accomplished writer for more than a dozen business websites and online publications. He’s been featured in the Wall Street Journal, OC Talk Radio’s Smart Money and a variety of other business based radio programs.

    Steve Smith is a graduate of Frostburg State University, Frostburg Md. with a degree in Business Management and concentrations in accounting and sociology. He is a professionally certified coach and is certified in Top Grading. He also enhanced his leadership by attended the Center for Creative Leadership in Greensville, SC.

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    Event Package

    Event Value Pack

    Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

    What You Get With Each Option close

    Live Recording

    Live Only

    Participation in the live upcoming webinar

    Recording

    Recording Only

    Full MP4 recording of webinar, including Q&A. Choose digital download or CD-ROM by mail.

    Live and Recording

    Live + Recording

    Participation in the live webinar + Full MP4 Recording. For recording, choose digital download or CD-ROM by mail.

    Event Package

    Event Value Pack

    Participation in the live webinar + Full MP4 Recording + Audio-only MP3 recording. For recordings, choose digital download or CD-ROM by mail.

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